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The Art of Continuous Feedback

The Art of Continuous Feedback

Karlie Cremin
  • Engagement
  • Leadership

Much has been said about the continuous feedback loop. The benefits are pretty widely acknowledged, although not fully quantified yet. However, for many organisations the act of actually implementing a continuous feedback culture, or a continuous feedback loop seems too overwhelming to attempt in earnest.

However, whilst you can spend a lot of money and time implementing systems that facilitate the continuous feedback loop, if this seems too much for you to handle that doesn’t mean that you have to completely abandon the notion. There are some really simple (and cheap or free) ways that you can quickly implement continuous feedback in your organisation.

What is Continuous Feedback?

In simple terms continuous feedback is a culture of giving regular feedback, rather than saving it for a ‘special occasion’ – e.g. a performance review. Beyond that, the continuous feedback loop obviously involves all participants providing the feedback from a place of contribution and not negativity, for the betterment of the team. This is where many organisations falter in these models, and why it can be difficult to implement.

Benefits of Continuous Feedback

There are many benefits noted as being associated with a continuous feedback culture. These included increased productivity, lower churn rates and improved performance from teams as a whole. It is also linked to creating a strong sense of community within a workgroup and ensuring the team are all aiming for a shared goal, and have a shared purpose.

How Can I Implement a Continuous Feedback Culture?

There are some great, small ways that you can bring this ethos to your organisation

1. Create a habit of gratitude.

We so frequently are in such a hurry, and so focused on the negative that we forget to be grateful for the positive things that occur. Remembering to thank our colleagues for their contribution is a really important part of building team, and is free to implement. Ask everyone in your team to thank one person per day for the next week. You’ll be amazed at the results!

2.  Tell your team you’re proud

In line with point 1, we frequently don’t wish to sound boastful or arrogant, and subsequently don’t celebrate the wins. Encourage your team to tell the team things they are proud of, and don’t be afraid to do so yourself also. It is important on many levels to celebrate the wins in life, and feel pride in our achievements.

3. Say Sorry

An important element of helpful feedback culture, is taking responsibility for our own actions. This includes saying sorry when cause others harm or when we make a mistake.

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